Frequently Asked Questions
Before you ask, here is the honest answer.
Grouped by the question you actually have. Each answer links to the page with more detail.
Pricing
How much does a website cost?
From $5,500 to $9,500 depending on scope, with first-year managed hosting included in every tier. See the Pricing page for the full breakdown.
What do the ongoing programs cost?
Care and Hosting is $195 a month after year one. SEO and Content Authority is $1,095 a month. LLM/AEO/GEO Visibility is $595 a month. The Combined Search and AI Authority program is $1,595 a month. Executive Authority is $2,995 a month.
Is the $750 assessment credited toward anything?
Yes, it is credited toward a website build started within 30 days of the assessment.
Are there hidden fees?
Add-ons such as press release distribution, additional articles, or extra profile setup are priced separately and disclosed before you commit. See Pricing for the add-on list.
Process and Timeline
How long does a website build take?
Timeline depends on how quickly source material and approvals come back from you; the process page describes the ten-step workflow in full.
How much of my time does this require?
Two structured interviews to start a website build, then short periodic source and approval sessions on an ongoing program, most in 20 to 30 minutes.
What happens if I am slow to respond?
Timelines pause when source material or approval is late. This protects quality; it is not a penalty, but it does mean the calendar moves with your availability.
How many revisions are included?
Two consolidated rounds per phase. Additional revisions are billed at the stated rate; this keeps scope predictable for both sides.
Scope and Fit
Who is this built for?
Executives in transition, fractional executives and consultants, and board candidates are the primary fit. Founders, senior functional leaders, and authors or speakers are a strong secondary fit. See Executive Personal Branding for detail.
Who is this not a good fit for?
Entry-level job seekers needing a low-cost resume site, and anyone who will not verify facts or approve content before it publishes.
Do you replace LinkedIn?
No. LinkedIn remains a useful professional profile and distribution channel. This practice builds the owned website and evidence behind it.
Do I need to post on LinkedIn constantly?
No. You are not required to become a frequent poster. LinkedIn work is available as a limited add-on if you want it, not the core product.
Confidentiality and Employer Constraints
Is my search confidential?
Employer, legal and confidentiality constraints are addressed in qualification, before any work begins, and shape what is published and where.
Will anything be published without my approval?
No. You review a consolidated version and confirm factual accuracy and rights before anything goes live. Silence is not treated as approval.
What if my current employer would object to this?
That conflict is identified during qualification. In some cases the right answer is a limited-publication strategy rather than a full public site until timing changes.
Guarantees and What This Does Not Do
Will you guarantee a search ranking or AI mention?
No credible provider can. We report what is observed across search and AI systems, on a recorded date and model, not an invented permanent rank.
Do you do reputation management or crisis response?
No. This practice focuses on positive visibility, not suppression, removal or crisis repair. See Reputation Repair and Crisis for referrals to specialists.
Can you get me a Wikipedia page or a Knowledge Panel?
No third party can guarantee either. Structured, consistent, well-sourced information improves the odds over time; it does not guarantee the outcome.
Search and AI Visibility
What can actually be influenced in AI answers?
Entity clarity, source consistency, and structured, citable content can be improved. Whether a specific AI system cites you on a specific day cannot be controlled by any provider. See Search and AI Visibility.
How do you measure AI visibility?
A fixed set of prompts is tested across selected systems monthly, with the date and model recorded, and presence and accuracy evaluated separately from each other.
Is AI-generated content used?
AI assists with organized first drafts after source material exists. A human editor reviews every piece for accuracy, voice and originality before you see it for approval.
Ownership
Who owns the website after it is built?
You do, after full payment, for the approved final custom copy and site content. Licensed third-party tools remain subject to their own terms.
Can I take the site to another developer later?
Ownership and portability terms are set out in the signed agreement for your engagement; ask about this directly if it matters to your decision.
What happens to my content if I stop the monthly program?
Content already published and paid for remains yours. Future content simply stops being produced.
Still have a question?
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