Personal BrandingServices

Process

Ten steps, with a human checkpoint at every one that matters.

AI accelerates research, outlines and first drafts. It does not replace interviews, factual verification, editorial judgment or your approval. The workflow below is built around explicit human gates, not automated publishing.

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  1. 01

    Qualify

    We confirm audience, business goal, trigger, budget and employer constraints, and whether the need is positive visibility rather than crisis repair.

  2. 02

    Baseline

    We capture your current branded search results, existing profiles, key AI answers, website metrics and any source inconsistencies.

  3. 03

    Discover

    Structured interviews collect your resume, LinkedIn, bios, presentations, media, awards, credentials, photos and source links.

  4. 04

    Position

    We define your audience, opportunity goal, differentiated expertise, proof themes, content pillars and language to avoid.

  5. 05

    Architect

    Pages are mapped to user intent, evidence and keywords before design begins.

  6. 06

    Draft

    AI assists with organized first drafts, but only after your evidence file and interview notes exist.

  7. 07

    Edit and verify

    A human editor checks voice, specificity, accuracy, sourcing and unsupported claims.

  8. 08

    Approve

    You review one consolidated version, mark changes, and confirm factual accuracy and rights. Silence is not approval.

  9. 09

    Build and test

    Responsive implementation, accessibility, forms, analytics, redirects, structured data and performance checks.

  10. 10

    Launch and measure

    We record the launch baseline and begin the agreed content cadence.

Monthly Cadence

For clients on an ongoing program

Each monthly cycle follows the same pattern: a topic is chosen from approved pillars, a short interview or source material is captured, a first draft is produced within five business days, a human editor reviews it for voice and substantiation, you approve it within five business days, and it publishes on a quality-controlled schedule.

Every engagement starts the same way.

Getting in touch, free and with no obligation, is step one, whether or not a full build follows.

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